Hi I'm Fateema ✨

Product Experience Designer
Designing more than just pixels crafting thoughtful, strategic, and impactful experiences.

My work

About me

Open to New Projects

MObile app

Sarwa Insurance App Redesign

Production-Ready

Case study

UX/UI DESIGN

Ulearn E-learning App

Concept-Project

Case study

UX/UI DESIGN

Akla Food delivery App

Concept-Project

Case study

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Ways of working 💡

Skills that I use to create
world-class products

Skills that I use to create world-class products

UX Design

Utilizing a range of User Experience approaches, from theoretical frameworks to user journeys, I create premium experiences.

UX Research

I construct engaging questionnaires, conduct user conversations, and analyze user metrics to identify what succeeds and what falls short.

UI Design

Outstanding user experiences require exceptional graphics— I assure our designs are streamlined, enticing, and easy to navigate.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

UI Design

Outstanding user experiences require exceptional graphics— I assure our designs are streamlined, enticing, and easy to navigate.

Collaboration

I inspire groups with positivity and express clearly the decisions we must evaluate.

Prototyping

Swiftly constructing prototypes leads to a deep comprehension of items.

+More

My Stack🛠️

Testimonials 💡

Don't believe me - hear it
from the others

Don't believe me - hear it from the others

5
/ 5
"Fateema consistently delivered high-quality work that aligned perfectly with our brand vision."
Ahmed Rawash
5
/ 5
"I've enjoyed working with Fateema for a long time, and I'm consistently impressed by their professionalism and attention to detail. She always focuses on improving the work to deliver the best possible outcome."
Fady Medhat
5
/ 5
"Beyond her academic achievements, Fateema is deeply dedicated to personal growth. She continually seeks out new challenges and opportunities to enhance her skills and knowledge, showing a maturity and determination that set her apart."
Dr. Nermeen Nounou

Blog ✍🏻

I also write some stories about my projects and what inspires me

How I built a Figma Plugin with no dev Experience

Feb 10, 2025

What is a Design System, and Why is It More Than Just a Tool?

Feb 9, 2025

Revamp or Redesign: Which One Does Your Project Need?

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Hi, I'm Fateema Ashraf ! ✨

Product Experience Design & web designer Based in Egypt.

I specialize in translating complex ideas into clear, functional, and engaging experiences. My approach combines design thinking, user research, and data-driven insights to craft solutions that not only look good but work effortlessly.

If you have a project in mind, don't hesitate to reach out !.

Product Experience Design living in Egypt.

With a BA in Applied Arts (Advertising) and a background in graphic design and branding, I’ve always been drawn to how design shapes interactions and solves real problems. After working in branding and visual design, I made the shift to Product Experience Design, focusing on seamless, user-centered digital experiences.

If you have a project in mind, don't hesitate to reach out.